Case studies · proof, not promises

Real, measurable results. Not impressions. Installs.

We don't report on leads or clicks. We report on the numbers your CFO actually checks - lead-to-appointment ratio, cost per install, speed to first contact. Below is the AI Conversion Engine in production: Voice AI, SMS and an AI chatbot, all trained on the client's knowledge base, booking confirmed appointments on their calendar. Priced per confirmed appointment by industry, from $95 + GST.

Lead to appt88%
Pipeline3.8×
First contact<1 min
Results

Numbers from the brands we market.

Outcomes, not vanity metrics. Every figure is pulled straight from the ad accounts and pages we run. Click through to each brand and see the work live.

16,500+leads generatedfor the brands we market, on Meta
How we know
  • 16,500+ leads generated: Meta Ads Manager, read through Pipeboard (read-only): lead events (form submissions) summed across the NZ-dollar ad accounts we run, 24 Aug 2023 to 23 Sep 2026. Exact figure 16,552.

Checked 24 Sep 2026.

29M+ad impressionsserved across those accounts
How we know
  • 29M+ ad impressions: Meta Ads Manager, read through Pipeboard (read-only): impressions across the same accounts and dates. Exact figure 29,181,718.

Checked 24 Sep 2026.

265,000+clicksto the brands’ websites
How we know
  • 265,000+ clicks: Meta Ads Manager, read through Pipeboard (read-only): link clicks across the same accounts and dates. Exact figure 265,106.

Checked 24 Sep 2026.

solarhubfiji.com Solar Hub Fiji website homepageVisit site solarhubfiji.com (opens in a new tab)
Since 2024

Solar Hub Fiji

Solar and EV charging, Fiji

2,644leads since 2024
7M+ad impressions
6,397Facebook followers
How we know
  • 2,644: Meta Ads Manager, read through Pipeboard (read-only), Solar Hub Fiji ad account, 2024 to 23 Sep 2026.
  • 7M+: Meta Ads Manager, read through Pipeboard (read-only), same account and dates. Exact figure 7,007,802.
  • 6,397: Facebook page insights for Solar Hub Fiji, read through Pipeboard: 6,397 page likes.

Checked 24 Sep 2026.

Visit solarhubfiji.com (opens in a new tab)
proficientcs.com PCS Global website, full pageVisit site proficientcs.com (opens in a new tab)
Since Apr 2026

PCS Global

B2B outsourcing, NZ and Australia

247B2B leads in under six months
40.7Kpeople reached on Facebook in 28 days
15.7KFacebook followers
How we know
  • 247: Meta Ads Manager, read through Pipeboard (read-only), PCS Global ad account, 8 Apr to 23 Sep 2026.
  • 40.7K: Meta Business Suite, PCSglobal Facebook page: 40.7K viewers, 26 Aug to 22 Sep 2026.
  • 15.7K: Facebook page insights for PCSglobal, read through Pipeboard: 15,699.

Checked 24 Sep 2026.

Visit proficientcs.com (opens in a new tab)
talentfiji.com Talent Fiji website, full pageVisit site talentfiji.com (opens in a new tab)
Since Jul 2026

Talent Fiji

Jobs marketplace, launched Jul 2026

58,894link clicks in the first 8 weeks
3.6M+ad impressions since launch
573page likes from launch ads
How we know
  • 58,894: Meta Ads Manager, read through Pipeboard (read-only), Talent Fiji ad account, 28 Jul to 23 Sep 2026.
  • 3.6M+: Meta Ads Manager, read through Pipeboard (read-only), same account and dates. Exact figure 3,657,753.
  • 573: Facebook page insights for Talent Fiji, read through Pipeboard: 573 of the page's 778 likes came from the launch ads.

Checked 24 Sep 2026.

Visit talentfiji.com (opens in a new tab)

Meta ads data, 24 Aug 2023 to 23 Sep 2026, pulled 24 Sep 2026. Leads are enquiry form submissions. Brands are part of the group we market for.

Flagship case study

Nationwide NZ solar company: 44% to 88% lead-to-appointment in 9 months.

The story of what happens when leads get a call in under a minute instead of the next day.

Solar · Voice AI + SMS + chatbot + custom CRM workspace

One ad spend. Every lead worked. Twice the appointments.

The problem. The company was buying generic "solar leads" from a generalist agency optimising for raw volume. Callbacks took 24+ hours, by which point most enquiries had gone cold or booked with a competitor who called first. The sales team burned hours chasing tyre-kickers, and leadership could see clicks - but never which campaigns produced installs. Conversion was a coin flip.

What we built. We replaced the funnel with the AI Conversion Engine, trained end-to-end on the company's own knowledge base - their three package tiers (12 / 16 / 22 panel), pricing, service area and objection playbook:

  • Voice AI in under 60 seconds. The moment a lead submits the form, the voice agent calls - verifying home ownership, roof type, budget band and install timeline against the signed-off thresholds, then booking the in-home consultation.
  • SMS fallback. No answer? A conversational SMS picks up the same thread in seconds, handles questions and carries the calendar link through to a booking.
  • AI chatbot. On the website and Messenger, the same brain answers product questions and books appointments around the clock.
  • Custom CRM workspace. Every call recorded, transcribed and logged; every booking dropped onto the team's calendar; every campaign measured against installs, not impressions.

The outcome. Because qualification now happens before a human ever picks up the phone, the lead-to-appointment ratio doubled from 44% to 88%. Qualified pipeline grew 3.8× over nine months, and cost per install fell 41% as converted-lead data was fed back to sharpen the ad audience. Speed to first contact dropped from 24+ hours to under a minute.

Their team ran the whole sales day off the dashboard we built. They did not chase leads, the AI did, and they walked into appointments that were already qualified.

Before and after
Before44%
With the engine88%
Lead-to-appointment ratio
3.8×Qualified pipeline growth over nine months
−41%Cost per install
<1 minSpeed to first contact (was 24+ hrs)
Case study · CRM & AI build

From lead generation to their own advice platform, in six weeks.

What happens when a client stops wanting leads and starts wanting the system that runs their practice.

Insurance & mortgage advisory · Custom CRM + SOA generator + Voice AI

One platform instead of a stack of subscriptions.

The problem. A New Zealand insurance and mortgage advisory firm came to us for lead generation. It worked, and that surfaced the real bottleneck: the practice behind the leads. Client data lived in one platform, the pipeline in another, and the statement of advice was assembled by hand from a fact-find someone had already typed once. Every new adviser meant another seat, on every subscription. Growth made the tooling more expensive and more fragmented at the same time.

What we built. Rather than bolt another tool on, we built them a single platform around how they actually advise:

  • A custom CRM with their pipeline stages, not a generic sales funnel bent to fit advice work.
  • Client and adviser portals so the fact-find is captured once, by the client, straight into the record.
  • A statement of advice generator wired to that record, so the SOA is drafted from data the adviser has already collected instead of being rebuilt by hand.
  • Voice AI and SMS built in, so new enquiries are called and booked inside the same system that runs the rest of the practice.

The outcome. Six weeks from scope to a working platform. The firm went from stitching together separate tools to running intake, pipeline, advice documents and follow-up in one place, on a flat licence rather than a per-adviser cost that climbs with every hire.

The point of this one is not the software. It is that the same team that generated their leads could also build the system that handles them, so nothing had to be handed between suppliers.

6 wksScope to working platform
1System replacing a stack of tools
FlatLicence, not per adviser
SOAGenerated from the client record
Case studies · Voice AI by First Voice

Calls answered and leads called back.

First Voice is now part of OneAdsphere. Two case studies from First Voice’s call records, with client names withheld as First Voice publishes them.

Garage doors · Wellington · March to September 2026

765 calls answered, 1 in 4 of them after the office closed.

765calls answered in six months
28%outside 8am to 5pm on weekdays
13%on a Saturday or Sunday
15%between 5pm and 10pm

Two Wellington garage door companies. More than 1 in 4 calls came outside business hours, and 1 in 8 on a weekend: calls that would otherwise have gone to voicemail. First Voice answers for both companies, day and night, takes the caller’s name, number, address and what’s wrong with the door, and passes every enquiry to the team.

First Voice, now part of OneAdsphere, answers the phones for two Wellington garage door companies. Inbound calls, March to September 2026. Client names withheld. Source: firstvoice.co.nz/results.

Solar · nationwide · September 2025 to January 2026

366 appointments booked for a nationwide New Zealand solar company.

1,290new leads called
2,815calls made to those leads
366appointments confirmed for advisors
119inbound calls answered, 41% outside business hours

First Voice called 1,290 new leads within 60 seconds of them enquiring during calling hours, made 2,815 calls (2.2 per lead on average), reached 6 in 10 of them for a real conversation and booked 366 appointments that the booking system confirmed: more than 1 in 4 of every lead called. Its AI receptionist also answered 119 inbound calls, 41% of them outside business hours (November 2025 to January 2026).

First Voice, now part of OneAdsphere, ran speed-to-lead and the AI receptionist for this solar company. Outbound lead calls, September 2025 to January 2026. Client name withheld. Source: firstvoice.co.nz/results.

How we know
  • How First Voice counted: Figures from First Voice’s own call records. Business hours are 8am to 5pm, Monday to Friday, NZ time. Appointments are counted only where the booking system confirmed the booking. A lead counts as reached when the conversation lasted more than 15 seconds. Client names are withheld. Source: firstvoice.co.nz/results.

Checked 12 Oct 2026.

I am using FirstVoice to call my leads as soon as they come in from Meta. The potential clients love that I contact them quicker than anyone. I am able to close more deals because I'm the first to them.
Rishav D., small business, reviewing First Voice on G2, October 2026. G2 labels this review as incentivised (collected through a G2 invite).

Explore Voice AI · AI receptionist · Speed-to-lead

Case studies · Web design & build

Websites built to convert, not just to sit there.

216+ live sites right now, out of more than 300 we have designed, built and deployed over ten years across three countries. Seven of them in detail below - solar, property development, outsourcing, recruitment, trades, insurance and publishing. Different industries, one principle: the site has to do the part of the selling that happens before anyone picks up the phone.

solarhubfiji.com
Solar Hub Fiji homepage, showing the hero and the savings estimator in Fijian dollars
Solar Hub Fiji homepage on mobile
Solar · Fiji · Localised build

Solar Hub Fiji

The brief. Take a proven New Zealand site into a different country without turning it into a copy-paste job with the currency swapped. Fiji is a genuinely different market: different tariff, different weather, different reason to buy.

What we built. The architecture carries over, but the substance is rebuilt for Fiji. The estimator runs in Fijian dollars against EFL tariffs and Fijian regions. The proof points change too - in New Zealand the pitch is savings, in Fiji it is savings and staying powered when the grid drops, with cyclone-rated mounting engineered for the tropics.

  • FJD throughout, with the estimate calculated against local EFL tariffs rather than converted from NZ figures.
  • Fiji-specific engineering claims - cyclone-rated mounting, grid-outage resilience, battery and off-grid readiness.
  • Local-first contact, including the 1566 short code and a Suva address in the top bar.
  • An EV charging section built in as that side of the business came online.

The result is a site that reads as a Fijian company to a Fijian buyer, while sharing enough DNA with the New Zealand build that both can be maintained by the same team.

FJD estimator EFL tariff logic EV charging Localised trust signals Shared design system
sandrabourke.com
Sandra Bourke author website homepage for the book To Save a Beach
Sandra Bourke website on mobile
Author · Australia · Design, build, deploy

Sandra Bourke

The brief. An author site for Sandra Bourke’s book, To Save a Beach, that had to do three jobs before launch day: sell the book, tell the story behind it, and give readers the research to act on it.

What we built. A cinematic, editorial site built around the book itself, with everything a reader, journalist or event organiser needs one click from the homepage.

  • Pre-orders and signed copies - publisher links for pre-orders, plus signed copies sold direct through her own Stripe checkout.
  • The people and the chapters - profiles of the people in the book and a chapter reader with short summaries.
  • Research readers can use - an interactive map by state and a searchable directory of community groups.
  • Built for her to run - a self-service admin, so Sandra publishes updates without waiting on us.

“Within just 24 hours, OneAdsphere delivered an exceptional first draft. The speed was remarkable.” “They delivered well beyond my expectations, and I am pleased with the result.”

Sandra Bourke, five-star Google review, October 2026

Book launch site Stripe checkout Interactive map Searchable directory Self-service CMS
westcott.co.nz
Westcott Developments homepage, showing the monogram over a full-bleed development render
Westcott Developments homepage on mobile
Property development · Auckland · Brand-led build

Westcott Developments

The brief. A residential developer with a substantial Auckland portfolio, selling homes that people commit to off the plan. This is the opposite problem to solar. Nobody buys a house because a slider told them a number. They buy because they believe the developer will actually deliver what the render promises.

What we built. A deliberately restrained, editorial site where the photography and renders do the selling. No stock imagery, no gradient buttons, no urgency banners. The monogram sits over a full-bleed development render, and everything below it is evidence: what has been built, where, and how much of it.

  • A track record that is structural, not a claim. The site is organised around the completed portfolio - homes delivered, developments completed, suburbs covered - because for an off-the-plan buyer that history is the sales argument.
  • A page per development, so each project can be linked, shared and sent to a buyer on its own.
  • A footprint view by suburb, letting a buyer immediately see whether this developer builds where they want to live.
  • Split paths for different buyers - homes available now, home and land packages, and a buyers resource section for people earlier in the process.

The typography and monochrome palette are doing real work here. In a category full of shouty house-and-land marketing, restraint reads as confidence, and confidence is what a buyer is shopping for when the house does not exist yet.

Editorial design system Project detail pages Portfolio architecture Buyer journey splits Render-led art direction
proficientcs.com
PCS homepage, showing the outsourcing headline and photographs of the Suva team
PCS homepage on mobile
Outsourcing & BPO · NZ and Fiji · Multi-page build

PCS

The brief. Outsourcing has a trust problem. Buyers picture an anonymous room somewhere and worry about who is really answering the phone. A stock-photo website makes that worse, not better.

What we built. The hero leads with photographs of the actual team in Suva - real people, at real desks, some of them wearing bunny ears. That decision does more for credibility than any amount of copy, because it is the exact thing a sceptical buyer wants to verify.

  • A savings calculator so a prospect can size the cost difference themselves before talking to anyone.
  • Two entry points, not one - a free staffing plan for people still scoping, and a direct booking for people ready now.
  • Depth for a considered B2B purchase, across services, industries, how delivery works, case studies and a resource library.
  • Forms wired straight into the CRM, so an enquiry lands in the queue instead of an inbox.

The whole site is arranged around one question a buyer is really asking, which is not "what does this cost" but "can I trust the people who will be doing this work". Everything above the fold answers that.

Savings calculator Real team photography Multi-page architecture CRM-integrated forms SEO structure
talentfiji.com
Talent Fiji homepage
Talent Fiji homepage on mobile
Jobs marketplace · Fiji · Full platform build

Talent Fiji

The brief. Fiji had no serious home-grown jobs board. Employers were recruiting through Facebook groups and word of mouth, and candidates had nowhere central to look. This is not a brochure site, it is a two-sided marketplace that has to work for both.

What we built. A full job platform: employer accounts that post and manage listings, candidate accounts with profiles and applications, search by title, category and location, and a featured-roles tier employers pay for.

  • Two products in one site - separate paths for job seekers and employers, each with its own navigation and pricing.
  • Search that matches how people actually look, by role, category and the towns people commute to rather than abstract regions.
  • A paid featured tier, so the platform earns from employers instead of charging candidates.
  • Built for Fiji - local locations, local categories, and a design that loads on the connections people really have.

The hard part of a marketplace is that it is worthless until both sides show up. The site is structured so employers see candidates and candidates see real roles from the first visit.

Two-sided marketplace Employer accounts Candidate profiles Paid featured listings Search & filtering
tradesfiji.com
TradesFiji homepage
TradesFiji homepage on mobile
Marketplace · Fiji · Full platform build

TradesFiji

The brief. Finding a plumber, a builder or a second-hand fridge in Fiji meant asking around. The brief was a single place where Fiji buys, sells and hires, which is three different jobs sharing one platform.

What we built. A marketplace covering trades and services alongside classifieds, with listings, categories, search and direct contact between the two sides.

  • Trades and goods in one place, because the same person hiring an electrician this week is selling a couch the next.
  • Category-led browsing for people who do not know exactly what to search for.
  • Direct contact between parties, with the platform getting out of the way once a match is made.
  • Mobile-first throughout - in this market the phone is the only device that matters.

Marketplaces live or die on how quickly someone can list something. That flow got the most attention.

Marketplace Trades & services Classifieds Category browsing Mobile-first
insuresave.co.nz
InsureSave homepage
InsureSave homepage on mobile
Insurance · New Zealand · Lead-gen build

InsureSave

The brief. Consumer insurance is sold on trust and comparison, but most comparison sites feel like a form with a logo on it. This one had to feel like help, and it had to feed a live adviser network.

What we built. A comparison and matching site that takes someone from "I should probably sort my insurance" to being matched with a trusted adviser, without pretending to give financial advice along the way.

  • Comparison framing, not a quote form - the page explains the choice before it asks for anything.
  • Matched to a real adviser, with the handover made explicit so nobody is surprised by the call.
  • Compliance-aware copy. No guaranteed savings, no implied advice, no personal-attribute claims - which also keeps the paid campaigns approvable.
  • Wired into the lead engine, so an enquiry is contacted while the person is still thinking about it.

The restraint is the point. In a regulated category the fastest way to lose both the customer and the ad account is to overclaim.

Comparison UX Adviser matching Compliance-aware copy CRM-integrated Campaign landing pages
Websites

Every one of these was designed, built and deployed by us.

Not a template with a logo dropped in. We write the copy, design the interface, build the calculators, wire the forms into your CRM and ship it. If you want the same thing for your business, tell us what you sell.

Ready for your own results?

Tell us what you sell.

We'll audit your funnel, map the qualifying questions, and show you what the AI Conversion Engine would change before you commit a dollar. From $95 + GST per confirmed appointment, priced by industry. Send a few details and we will come back within one business day with what we would do for your business. We look at your site before we reply, which is why we ask for it.

By sending you agree to be contacted about your enquiry. We never share your details.